Calling all sports-fanatics, cult-favorite brand Charlotte Tilbury has announced its first ever sports partnership with the Dallas Cowboy Cheerleaders. As both brands are known for celebrating unapologetic confidence and timeless beauty, this partnership symbolizes the start of a new era for all parties.

In line with Charlotte Tilbury’s dedication to providing performance-driven beauty products to its consumers — the Dallas Cowboys Cheerleaders have been uniting fans and empowering women since the franchise was founded in 1961. Both brands strive to inspire their audience as leaders of their respective industries, and this new partnership prioritizes placing women at the forefront.

Charlotte Tilbury, the company’s namesake and founder, emphasizes the commonality between the beauty bran

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