Guess Inc. is taking steps to mitigate the effects of U.S. President Donald Trump’s tariff war.

During the company’s first-quarter 2026 earnings call Thursday, cheif executive officer Carlos Alberini said roughly 75 percent of Guess Inc.’s business is outside of the U.S and therefore not directly impacted by the tariffs . The remaining 25 percent of directly produced and distributed products represents roughly $200 million in annual purchase.

“Both our Guess and Rag & Bone sourcing teams have undertaken a massive effort to move a substantial amount of our production out of China to other markets. We also reworked costs with vendors and pricing with retail customers,” he said.

Alberini expects the year-over-year impact of tariffs on Guess Inc.’s margins will be less than $10 million t

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