Inmar Intelligence is pioneering deep data analysis as a way to develop authentic partnerships between creators and brands.

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing.

Using Data to track conversion in creator marketing

Logan, who specializes in retail media, sees creator marketing as a “perfect fit” for retail.

“Creators have this awesome ability to live top funnel and drive that awareness and kind of overall interest in products, and then they can still, in the very same swipe, also drive conversion,” Logan said.

But creators can often be left wondering i

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