This summer, everyone go touch grass — literally.

Pinterest has unveiled its latest 2025 Summer Trend Report, where digital detoxing will remain the theme of the season. Sourced from internal Pinterest global data from January 2025 until March 2025, the social media platform found that Pinterest users are ditching their screens in favor of the outdoors — with users embracing a slower, more intentional lifestyle. And ironically, searches for a “digital detox vision board” on Pinterest soared 273 percent and “digital detox ideas” are up by 72 percent.

Gen Z, in particular, is driving the return to real-life living with a summer filled with nature travel , rustic home decor and crafts and hobbies. The report’s authors noted that Gen Z is looking to disconnect from being chronically

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