Key points

Millennials and Gen Z are turning wellness into a daily, personalized lifestyle priority.

Functional foods, mental health, and healthy aging are top growth areas in wellness.

Consumers want clear, science-backed supplements that deliver real results.

Smart wellness choices focus on quality, purpose, and long-term health support.

We’ve all heard the dismissive clichés: “Supplements are just expensive urine.” But today’s consumer knows better and, frankly, deserves better. Wellness is no longer an occasional indulgence or a reactive fix. It’s a lifestyle, a daily decision, and a reflection of how we show up for ourselves.

According to McKinsey’s latest report, the global wellness industry has surged to $2 trillion. The fastest-growing segments include functional nutrition

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