As consumer habits continue to change, MNTN (pronounced “mountain”) helps brands stay nimble and find new opportunities as a leader in self-serve and performance for connected TV marketing.

At ADWEEK’s 2025 Social Media Week in May, Kristen Navarro, the director of customer success at MNTN, sat down with Annie Waskover, an svp of accounts at digital tech ad agency Maison MRKT, to talk about how CTV and social media can work together to supercharge a brand’s awareness in the eyes of consumers.

Connected TV as a growing marketing landscape

According to Navarro, Connected TV has grown tremendously in the past few years, and with streaming networks like Netflix and Amazon moving to ad-supported content, the trend is only going to continue. This growing space has opened new opportunities tha

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