You will have to be a pretty big Shaq fan or "sneakerhead" to get the most out of Netflix's basketball reality series Power Moves with Shaquille O'Neal . Blurring the line between entertainment and marketing, Power Moves stars NBA legend and sports analyst Shaquille O'Neal, who remains one of the most recognizable faces in professional basketball. Power Moves also features several appearances from NBA icon Allen Iverson (A.I.), who currently serves as Vice President of Basketball at Reebok . Shaq and A.I. have plenty of history and both are significant figures in Reebok's vintage basketball shoes and apparel.

Fast-forward to 2025, and Shaq and A.I. are still heavily involved in Reebok's brand, with Shaq owning the second-most shares of the company, valued at $2.5 billion as of

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