Streaming is now the default option for almost half of all TV users in the United States, with traditional broadcast and cable outlets seeing their share of viewing time shrink consistently in the past few years.

As it turns out, though, a significant number of viewers are using their time on streaming services watching shows that begin their lives on broadcast networks. Nearly a third of the long-tail audience for CBS’ Tracker — the top scripted show on network TV in 2024-25 — watched it on a streaming outlet. For ABC’s first-year hit High Potential , the streaming audience was just shy of half its total.

Streaming is now the default option for almost half of all TV users in the United States, with traditional broadcast and cable outlets seeing their share of viewing time sh

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