Casablanca has taken a step it describes as “decisive” by opening its first brick-and-mortar store. The French label, launched in 2018 by French-Moroccan designer Charaf Tajer, has set up shop in Paris, where it has been showing since January 2019, and where it has managed to establish itself as one of the up-and-coming names in ready-to-wear. Casablanca’s first store is located in the French capital’s luxury shopping district, on rue du Faubourg-Saint-Honoré.

Casablanca has opened its flagship almost at one end of the prestigious thoroughfare, at number 62, on the corner with rue d'Aguesseau. The premises extend over nearly 460 square metres on three levels, and were previously home to an art gallery. The interiors are the brainchild of designer Charaf Tajer and the label’s creative dire

See Full Page