This year, we--the Electric Cooperatives of Arkansas--launched a messaging campaign, "Better Connected, Together." Our purpose is to educate consumers that, in today's world of rapid change, electric cooperatives hold a strategic advantage, a cultural keystone and a blueprint for the future.
Our cooperative strength stems from the power of connection. For electric cooperatives--member-owned utilities that serve more than 40 million Americans--being "Better Connected, Together" is more than a slogan.
Electric cooperatives operate in a unique ecosystem of collaboration. Unlike investor-owned utilities, cooperatives are not competitors--we are partners. Through national and regional associations, electric cooperatives share best practices, pool resources and co-develop solutions to common c