When Harrison Peers, 24, was licensed as a Realtor in 2020, “everyone” told him to knock on doors to drum up business. But as the COVID-19 pandemic unfolded, the B.C. government advised people not to leave their homes, forcing Peers to adapt.

He decided to make short-form videos about real estate for social media.

“Immediately I doubled down on it, I went hard and I posted five times a day for about a year on TikTok just to try and build my clientele out,” Peers said.

Now a luxury specialist with Sotheby’s International Realty Canada, Peers focuses on upscale home tours and averages more than one million views per month across his social channels, according to his bio on Sotheby’s website. He estimates that half of his business derives from social media.

“It’s just sheer numbers. If en

See Full Page