B.C. launches $5-million ad campaign to recruit American doctors, nurses

B.C. launches $5-million ad campaign to recruit American doctors, nurses

British Columbia's Health Minister Josie Osborne in Burnaby, B.C., in June 2024. She says B.C. is taking advantage of the 'uncertainty and chaos' in the U.S. to recruit health care workers.

British Columbia has launched a six-week, $5-million campaign of targeted advertisements to recruit doctors and nurses in the United States, citing “chaos” under the Trump administration to lure them north.

The Ministry of Health said the campaign launched on Monday was being shown on thousands of advertising screens in Washington, Oregon and California, at locations within a 16-kilometre radius of health care facilities, as well as on podcasts and Netflix shows.

B.C. Health Minister Josie Osborne said at a news conference it