Campaigners are urging university bosses to ditch plans for 2,000 homes on rural land and instead create a “biopark”.
They say the site near Canterbury could become the “green capital” of the area and attract more students.
The Save the Blean group insists its proposals could make “tens of millions” for the University of Kent, which owns the land.
Bosses have not rejected the biopark suggestion out of hand and say they will “continue to discuss any potential future developments with all those who have an interest”.
Two local MPs have also welcomed Save the Blean’s scheme.
It comes as Canterbury City Council is working on its Local Plan, which will govern the location of new homes in the district until 2040, with more than 1,200 needed every year to meet government targets.
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