Our TikTok wedding: Why couples are turning their big day into social media content

Quinn Cove, a content creator who married her husband Mitchell Aitken in 2024, took a documentary-style approach to her own wedding and requested videography of the live ballet dancers who performed.

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In an era when people share everything online, from job updates to baby photos to vacation selfies, it’s no surprise that weddings have also said “I do” to the social-media spotlight.

But it’s not enough any more to just post candids to the grid. Now, couples, inspired by celebrity weddings, have begun hiring content creators to help them roll out the wedding quickly,

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