UK supermarkets are using a tax loophole to sell "deadly" super-strong cider cheaply, according to campaigners.

Current rules dictate cider of between 3.5 and 8.5 per cent ABV is taxed at £9.67 per litre of alcohol.

Beer, on the other hand, is taxed at £21.01 per litre of alcohol, with campaigners saying cider has not been taxed to the same level as other alcoholic beverages.

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Campaingers have said some supermarkets are selling cider for the same price as apple juice.

Ash Singleton, Alcohol Change UK’s director of research and public affairs, told The Guardian : “Big producers knock up a deadly product with just enough concentrated apple to legally call it cider – and pocket the tax breaks.

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