New York City mayoral candidate Zohran Mamdani , earlier this year, stood as little more than another name in a crowded, notably progressive field looking to unseat incumbent Mayor Eric Adams.

But as the year has progressed, Mamdani’s Democratic Socialist brand — complete with promises for free and fast buses, free childcare, and city-run grocery stores — found its rhythm.

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Whether it was Mamdani’s polling numbers jumping upon former Gov. Andrew Cuomo’s entry into the race in March, the debut of his yellow-and-red “Zohran for New York City” branding whi

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