Surging crowds, Usain Bolt, YouTubers, and air raid sirens heralded the opening of a new JD Sports store in the Trafford Centre.
An enormous swell of over a 1,000 people gathered outside this morning (June 7). Many were young fans who had come to see the YouTube group Beta Squad who had been drafted in to open up the shop.
Usain Bolt, whose 2009 record in the 150m set in Manchester still stands, was on hand to declare the new superstore open - which is now the largest JD Sports.
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A crowd was spread out all down the front of the shop, lining a race track which had been set out. Volunteers were selected from the crowd to run a relay down between Team Bolt and Team Beta Squad, with Team Bolt claiming victory.
Excitement was rising, w