New York City mayoral candidate Zohran Mamdani , earlier this year, stood as little more than another name in a crowded, notably progressive field looking to unseat incumbent Mayor Eric Adams.

But as the year has progressed, Mamdani's Democratic Socialist brand — complete with promises for free and fast buses, free childcare, and city-run grocery stores — found its rhythm.

Whether it was Mamdani's polling numbers jumping upon former Gov. Andrew Cuomo's entry into the race in March, the debut of his yellow-and-red "Zohran for New York City" branding which looks like actor Adam Sandler's You Don't Mess with the Zohan movie logo, or his status as the youngest notable candidate in the race, Mamdani has cultivated a movement in NYC throughout the campaign.

Progressive icon Rep. Alexandr

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