Is it worth it to buy groceries from the dollar store?

More and more people are shopping at the Dollar Tree.

“There are a lot of things here that you can’t imagine you find here and there’s always a surprise, you can find a lot of things,” said 51-year old Ibis Hernandez.

For the first quarter of this year, Dollar Tree had net sales of $5 billion, up from a year ago. Store traffic rose 0.7% and shoppers spent 1.3% more per total purchase. In March, they announced they would be selling their Family Dollar chain and opening hundreds of Dollar Tree stores, anticipating net sales in 2025 to be as high as $19 billion.

So who’s shopping here? And what are they buying? NBC6 visited a Dollar Tree in Palmetto Bay to find out.

“I usually buy some chips, some candy, because they have great prices and water is really good here. It’s really cheap her