The tequila craze that’s been gripping the country for the past couple of decades shows no sign of tapering off anytime soon, and in fact, indicators point to an uptick in the consumption of distilled spirits derived from the blue agave plant. And as producers and distributors are experiencing remarkable growth in local and international markets, and the “shot, shot, shot,” chant continues to ring out in college bars and reputable restaurants alike, Black distillers are shifting the tides of tequila consumption.
Mexico is the birthplace of tequila, but U.S. consumers consume considerably more of the agave-based liquor than our neighbors south of the border and more than any other nation in the world, accounting for 80 percent of sales worldwide.
Enter Nayana Ferguson and her husband, Don