When Gen X and Millennials were teens, a skincare “routine” probably consisted of soap, makeup wipes, and those scrubs we turned to in desperation to rid ourselves of spots (if you know you know). Cosmetic science has thankfully come a long way since then, and we can all be grateful that rubbing actual fruit seeds on our faces is no longer the acne treatment du jour… but is the latest generation taking things too far the other way?

The oldest Gen Alpha kids are barely out of middle school, but that hasn’t stopped a new wave of tween influencers cosplaying their adult role models with daily vlogs, hauls, and “get ready with me” videos. Baby-faced kids are layering product over expensive product, to the dismay of parents and dermatologists – and according to the first ever peer-reviewed

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