Vancouver-based lingerie brand Understance is eyeing a further expansion across Canada. Article content
The company, which was founded in 2021 and is subsidiary of the international lingerie manufacturer Shenzhen Huijie Group Co., offers size-inclusive lingerie, including bras in sizes 28A to 48N. Article content
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With four bricks-and-mortar stores already open, there are plans to bring the brand to more Canadian cities this year. We caught up with company director Jiayi Lyu to learn more.
Q: What is Understance?
A: Understance is a Vancouver-based lingerie brand. We take a solution-oriented, rather than fashion-oriented, approach to making undergarments. Our goal is to make all of our customers feel comfortable and supported.
Q: What makes it