WASHINGTON, D.C. (WVDN) — Smokey Bear, the beloved symbol of wildfire prevention and one of America’s most enduring public service icons, marked his 81st birthday last week, reminding generations of Americans that “Only you can prevent wildfires.” Born from a campaign launched in 1944 by the U.S. Forest Service, the National Association of State Foresters, and the Ad Council, Smokey Bear’s message has become synonymous with fire safety and environmental stewardship.

Over eight decades, Smokey has evolved from a simple poster character to a living legend, a cultural touchstone, and a tireless advocate for the nation’s forests. The origins of Smokey Bear trace back to World War II, when concerns about forest fires threatening the war effort prompted the War Advertising Council and the U.S.

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