UPDATE: Aug. 28, 2025, 12:00 a.m. EDT We've updated this post with updated links and context following the QC Ultra earbuds preorder going live.

Bose announced back in June that new QuietComfort Ultra earbuds were on the way, and as of today, we're one step closer to seeing them officially hit the market.

As of Aug. 28, the Bose QuietComfort Ultra earbuds (2nd gen) are for preorder for $299 on Bose's website. They will become available to the public starting on Sept. 10 in the white smoke and black colorways, with the deep plum variant scheduled for availability in October. At $299, they are available for the same exact price that their predecessor was upon release.

What's new with the Bose QuietComfort Ultra (2nd gen) earbuds?

Among Mashable's team, we consider the first generati

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