Although there has been between $30 and $40 billion in enterprise investment into generative AI, a recent MIT report shows that 95 percent of organizations are seeing zero return.

Just 5 percent of integrated artificial intelligence pilots "are extracting millions in value," while the majority contribute no measurable impact to profits, the report found.

Many companies are implementing tools like OpenAI's ChatGPT and Microsoft Copilot, with over 80 percent having explored or piloted these technologies, and nearly 40 percent reporting their deployment. However, these tools primarily function to enhance individual productivity rather than contribute to overall company earnings.

Most times, AI integration fails to contribute to profits "due to brittle workflows, lack of contextual learning

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