Updated 4:16 p.m. ET Aug. 20
As Target ‘s next chief executive officer, Michael Fiddelke gets handed one tough assignment: reversing the retailer’s prolonged slumping sales and profits and restoring the cache of a business once admired as “Tar-zhee.”
Fiddelke, currently chief operating officer, will also be up against continuing sourcing and pricing pressures stemming from U.S. President Donald Trump’s tariff policies, as well as stiffening competition from the likes of Walmart, Amazon and Costco.
Among the possibilities for improvements, Target needs to modernize many of its stores with more compelling presentations, particularly at certain smaller urban locations. Several hundred of Target’s 2,000 stores do not have the latest upgrades. Target also needs to step up its food presen