ESPN is set to roll out its new direct-to-consumer (DTC) service and enhanced ESPN App and the brand is kicking off the launch with a fully integrated marketing campaign inclusive of physical activations, first-of-its-kind strategic brand collaborations and unique digital experiences that will be deployed over the next few months.

The campaign – which features John Cena in its creative TV spots – is designed to build excitement and encourage personalization around the reimagined ESPN App and DTC service. Beginning Aug. 21, fans can purchase all of ESPN, Disney+ and Hulu for a limited time offering of $29.99/month for 12 months with no annual contract.

As part of the overall marketing, ESPN is collaborating with brands in innovative ways that drive impact and awareness, including

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