The Brief

Alaska Airlines and Hawaiian Airlines have combined their loyalty programs, Mileage Plan and HawaiianMiles, into a single platform called Atmos Rewards.

The new program introduces flexible options for members to earn points based on distance flown, price paid, or flight segments, a first for a U.S. airline.

New benefits include complimentary Starlink Wi-Fi for members, enhanced credit card rewards, and new elite status perks.

SEATTLE - Alaska Airlines and Hawaiian Airlines on Wednesday launched Atmos Rewards , a new loyalty program that unifies their existing loyalty platforms, Mileage Plan and HawaiianMiles.

The program combines benefits from both airlines, allowing members to earn and redeem points across an expanded network of more than 1,000 destinations, includi

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