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Cracker Barrel’s new logo was accused by conservative critics of being the company’s " Bud Light " moment after receiving intense online backlash, while CEO Julie Felss Masino contended the response has been "overwhelmingly positive."

The company unveiled the new logo on Tuesday as part of its new branding campaign for the Cracker Barrel Old Country Store restaurants. The campaign eliminated the iconic image of a man resting on a barrel in favor of a text-only logo for the first time since 1977.

According to a company press release , this new logo is still "anchored in Cracker Barrel’s signature gold and brown tones" and "now rooted even more closely to the iconic barrel shape and word mark that started it all."

"People

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