Cracker Barrel, the popular southern comfort food restaurant chain, has faced backlash over rebranding efforts, which includes changing its signature antique aesthetic and logo.

The Middle Tennessee-based restaurant announced its "All the More" campaign, which features new and returning menu items, "refreshed" remodeling and an "enhanced brand look and feel," the company announced in a news release obtained by the Tennesseean on Tuesday (August 19).

“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed," said Cracker Barrel Chief Marketing Officer Sarah Moore . "Our values haven’t changed.

"With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to o

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