Amazon is setting its sights on digital grocery delivery, and the vertical needs to take notice.

The retail giant recently rolled out same-day delivery of fresh perishable groceries to more than 1,000 cities and towns and plans to expand the initiative to more than 2,300 areas across the U.S. by the end of 2026.

This move followed the launch of a multi-billion dollar effort to offer faster Prime delivery to more than 4,000 rural communities, smaller cities and towns by the end of the year; as well as Amazon CEO Andy Jassy’s declaration to shareholders that the retailer is optimistic about its future in grocery.

[READ MORE : Amazon CEO Andy Jassy says he's ‘very bullish’ on grocery ]

Amazon does not operate in a vacuum, nor does it take uncalculated risks. Why

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