A new survey reveals just how commonly generative artificial intelligence tools are used by online shoppers.

Around 50% of online shoppers in the United States, Canada, the U.K. and Australia use Gen AI for e-commerce tasks at least once a month, according to new data from marketing automation platform Omnisend. The U.S. has the highest rate of the four countries at 53%, with the top use cases for Gen AI among Americans being product research (57%), product recommendations (45%) and finding deals (40%)

ChatGPT is the most popular Gen AI tool, and is preferred by 46% of respondents who use AI for shopping. This figure rises to 65% among those in the U.S. A quarter of all respondents say that ChatGPT gives better product suggestions than Google.

[READ MORE: Survey: Most retail

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