ITV daytime faces a shake-up as budget cuts bite and bosses scramble to keep the familiar shows looking the same. Kevin Lygo, ITV’s managing director, admitted it would be “challenging” to deliver daytime schedules that feel unchanged when funding is slashed and more than 220 jobs are cut.

From January 2026, Lorraine Kelly’s long-running morning show will be cut from an hour to just 30 minutes. Lygo admitted it was tough but said the changes were necessary.

“As a commercial broadcaster you earn most of your money with big audiences in peak time. That is what advertisers want. Those morning shows have been on forever and they are brilliant, but they do cost a great deal of money,” he explained.

He added the plan is to keep shows and presenters that viewers know and love but with fewer st

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