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A new real estate tool with Richmond roots is aiming to help agents and sellers list homes faster and more efficiently with an assist from artificial intelligence.
Local agent Remington Rand is leading the group behind Propified, a listing-creation tool that uses AI technology to generate real estate listings using photos and other info supplied by homeowners and agents.
Users upload photos and fill out a questionnaire on Propified’s website, which then uses AI to create a listing with property details and descriptions gleaned from the images. Agents can then review and finalize the listing before it is integrated directly with their respective multiple listing service.
Rand, who leads Richmond brokerage Rand Properties and has been active in rea