H&M has kicked off its planned expansion in Los Angeles with a two-story flagship store at a historic landmark.

The Swedish apparel giant has debuted its reimagined store concept at The Original Farmers Market, an iconic venue with close to 90 grocers, retailers and restaurants, located at 3rd and Fairfax, adjacent to popular shopping center The Grove. Spanning approximately 15,000 sq. ft. across two floors, the store offers H&M's full assortment of womenswear and menswear, and marks the first of several new stores planned for Los Angeles this year.

H&M is touting its new flagship store as introducing a more “curated” customer journey with upgraded interiors and enhanced service features. Interior upgrades include translucent display walls, fluted stucco surfaces that aim to bring textur

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