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Gap’s fall denim campaign , fronted by six-piece global girl group KATSEYE , is taking social media by storm.

The multi-part rollout began on Aug. 19, with the central social post: a minute-long dance video to Kelis’ 2003 hit “Milkshake,” starring KATSEYE members Daniela, Lara, Manon, Megan, Sophia and Yoonchae. The campaign continues its viral run with behind-the-scenes rehearsal clips, interviews, film photos from set and dance tutorials from choreographer Robbie Blue, posing the routine to be TikTok’s next big dance trend.

Gap’s fall denim campaign , fronted by six-piece global girl group KATSEYE , is taking social media b

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