The Kentucky Department of Education (KDE) has launched a new statewide campaign — You Belong. Attendance Matters — to raise awareness about the importance of regular school attendance.

KDE defines a student as chronically absent if they miss 10% or more of their time in school. This includes both excused and unexcused absences.

KDE launched a public messaging campaign, which includes a commercial and ads strategically placed on streaming services, websites, public transportation services, event venues and billboards across the Commonwealth. The ads feature messaging about how when a student misses school, they miss more than lessons, they miss connection with their school community and building their future.

“We want all students to feel that school is a welcoming and supportive plac

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