Healthcare is the only industry in which consumers are completely unaware about the price of a service they are purchasing until after the fact, when the medical bills arrive. Patients, however, want transparency regarding the expected costs of office visits, diagnostic tests, imaging studies, surgical procedures, hospital services, and more.

Unfortunately, determining the amount an individual patient will have to pay is significantly more complex than knowing the price of a single service. Health insurance companies negotiate rates with contracted providers within their network. These rates vary from one provider to another and from one facility to another. Rates also vary by product lines such as self-insured or fully-insured commercial plans, Medicaid and Medicare.

Additionally, this

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