The U.S. Open Is New York’s See-and-Be-Seen Event of the Year

Anna Wintour posing in front of a step-and-repeat. David Zaslav rubbing shoulders with Elon Musk and Barry Diller. Taylor Swift dancing alongside Travis Kelce. Shonda Rhimes reuniting with Ellen Pompeo. Cynthia Erivo in conversation with Lena Waithe.

No, this wasn’t the Met Gala, Fashion Week or the Oscars. It was the U.S. Open, all in a single year. The 144-year-old Grand Slam tournament has recently come to rival the Super Bowl as a magnet for Hollywood, media and business heavyweights — a transformation the U.S. Tennis Association says is no accident.

Anna Wintour posing in front of a step-and-repeat. David Zaslav rubbing shoulders with Elon Musk and Barry Diller. Taylor Swift dancing alongside Travis Kelce. Shonda Rhimes reuniting with Ellen Pompeo. Cynthia Erivo in conversat