They’re shaking things up.

Steak ‘n Shake is taking more shots at Cracker Barrel after the store’s disastrous rebranding, in what is becoming a supersized food fight.

Cracker Barrel faced widespread backlash after unveiling a new, modernized logo that ditched its longtime imagery. The simplified logo featured only the company’s name in black lettering over a yellow barrel shape. Missing was the image of "The Old Timer" — an elderly man leaning on a barrel — that has been part of Cracker Barrel’s branding since 1977.

A recently revealed redesign of restaurant interiors also upset loyal customers. The chain swapped its kitschy Americana knickknacks for a minimalist, modern aesthetic, a change that further stoked customer outrage.

Steak ‘N Shake jumped on the anti-Cracker Barrel bandwago

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