Canada is going tee-total on Tropicana and other U.S. sources of fruit juice, avoiding entanglement with the Trump administration's unpredictable policies. Moreover, locals are eager to avoid American products in general, writes CBC News, driving imports to the lowerst level in 20 years.
Canada is seeing a "dramatic reduction" in imports of orange juice from Florida but that is to be expected, given the rising prices and the fact that the beverage was specifically targeted by our counter-tariffs, said Michael von Massow, a professor of food agriculture and resource economics at the University of Guelph in Ontario. In other words, the marked drop in imports has been compounded by the ongoing consumer desire to buy Canadian, he said.
Apparently Tropicana is a cent shy of $14 a bottle up no