Singer Taylor Swift and football player Travis Kelce sporting Ralph Lauren in their engagement picture is good news for the $18 billion, New York-based apparel maker, according to Jefferies. "For a company that states it is not only in the clothing business but in the dreams business, we view this outcome as mission success," Jefferies analyst Ashley Helgans wrote in a Wednesday note to clients. Additionally, it's "one that supports the strength of RL's brand and likely continued momentum ahead." In pictures shared on social media announcing the engagement Tuesday, Swift donned a striped dress that was sold out on Ralph Lauren's website as of Wednesday morning. Kelce wore a polo shirt with what appears to be the company's iconic logo on the chest. The pair's Instagram post had 28 million l

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