Key points

Influence is no longer about job titles—it's about how people experience you.

"Real Influence" offers a new model for earning influence without formal power.

Emotional connection drives behavioural impact.

Sustainable influence is deeply personal.

Sarah found herself at a crossroads. She had spent 20 years in her company, and that counted for something. People listened to her in meetings, her opinion was valued, and if she asked for something to be done, invariably it would be.

But that seemed to be changing. Her company had just been bought by a larger business, and new people were running her department. Given that and an influx of younger colleagues, she felt less appreciated and less visible.

It’s easy to take our social capital for granted. Social capital is often de

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