As a 3X founder and veteran book publisher , I've brought thousands of authors to market, including several that climbed the New York Times bestseller list. Like most publishers, I always relied on traditional channels to handle sales and distribution, including, of course, Amazon. It always worked for me, but it's expensive because you lose more than half the retail price to the middleman.

Frustrated with the business model, I decided to cut both the retailers and wholesalers out by selling directly to consumers through my ecommerce platform. I became both a publisher and an ecommerce seller .

While I experienced some success, going from zero to more than $1 million in revenue in less than one year, the transition also caught me off guard. I discovered that what looked straightforwa

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