Cracker Barrel shares soared 7% on Wednesday after the Southern dining chain vowed to kill its controversial logo redesign – but customers are still demanding the CEO who led the “woke” turnaround be fired.
“Until you fire the CEO and anybody else that’s on the left, I will not return,” one customer wrote in a post on X.
Another jabbed: “Cracker Barrel’s new logo isn’t an accident – it’s CEO Julie Felss Masino’s project. She scrapped a beloved American aesthetic and replaced it with sterile, soulless branding.”
Outraged customers are calling for Cracker Barrel CEO Julie Felss Masino to resign or be fired. FOX News
Dozens of social media posts called for Masino – who took over the chain in July 2023 and spearheaded the rebranding – to resign after Cracker Barrel reversed course on it