Tesla appears to be launching one more salvo in its bid to boost flagging Cybertruck sales and popularity, saying this week it will now offer the model in a new international market.

The company announced its South Korea launch with regional branding on X, linking to an official statement on Korea’s top app, Naver. The move underscores Tesla’s intent to solidify its presence in Asia, where demand for high-end electric vehicles continues to grow.

Interestingly, Tesla also appears to be trying to rebrand the Cybertruck: The Korean launch positions the Cybertruck as more than just a utility vehicle, but instead a premium, futuristic product that is “luxury status symbol.”

That marketing pivot may be tailored to South Korea’s style-conscious and tech-savvy market, where innovation and str

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