Key points

Make it acceptable to challenge the status quo by routinely asking "Why not?"

Asking "Why not?" helps you to discover radical solutions to complex problems.

It helps you think more creatively when you regularly test the boundaries of what is possible.

Leaders should routinely challenge themselves and their team by routinely asking, “ why not? ” It can help you (and them) to discover radical solutions to complex problems.

Don’t give up on ideas you think have merit just because they seem impossible to realize. Instead, think about what you want to achieve and the specific actions needing to be accomplished to make it happen. When you do, you can turn the “impossible” into a set of smaller, more manageable accomplishments, which, when combined, add up to a big result.

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