If it wasn’t clear enough from her viral meme, Kim Kardashian is always working. On top of her upcoming series, All’s Fair, and filming for her family’s Hulu reality show, The Kardashians , the star keeps busy with her shapewear empire, SKIMS , often taking on both design and modeling duties to show off her brand’s beloved garments.

On Aug. 26, Kardashian took to her Instagram Story to promote Skims’ newest line of essentials, which was scheduled to drop the next day. This time, rather than featuring a buzzy star like Nicola Coughlan or Lana Del Rey to lead her new campaign, she decided to model the new offerings herself, showcasing the Essentials collection in a low-key manner.

Kim’s New SKIMS

In her latest ads, Kardashian used a lounge chair to demonstrate the comfort of h

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