Soon, Spotify users will be able to slide into someone’s DMs to recommend “Slide” by the Goo Goo Dolls. The music streaming app that still hasn’t perfected its shuffle algorithm is rolling out in-app messaging to select markets this week to Free and Premium customers aged 16 or older on mobile devices.

The aptly named Messages isn’t intended to replace the usual platforms for recommending your favorite Benson Boone song to friends and loved ones—Spotify wants Messages to complement those avenues while incentivizing you to stay on the app more at a time when it seems pretty important for the company:

Spotify is targeting ad revenue to account for 20% of its overall revenue, but it was only at 11% as of June and decreased by 0.7% for Q2 year over year.

Spotify recently announc

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