The relationship between celebrities and sports betting endorsements is… messy. Hotly debated, sure, but also oddly pragmatic. As legalization keeps rolling across states, A‑listers get wooed by betting platforms chasing reach. Some jump. Others hedge. Behind the glossy ads, you’ll find a blend of genuine excitement, careful brand math, and a growing “let’s not wreck our reputations” caution—less paycheck-only than people assume, but not exactly altruism either. Article continues below advertisement
The Authentic Passion Factor
Some stars do like betting . They talk slips, wins, bad beats—the whole thing. That tends to make the promos feel less like promos. Conor McGregor, along with a rotating cast of pros and ex‑pros, has at times shared bets and thinking in public, which—rightly or